Customers as Co-Creators, Not Consumers — Luminous Entrepreneurship examination

Eleven questions. Nine of eleven passes, and you can take it again as often as you like.

What does the word "consumer" reveal about the machine view of customers?

A community built on mutual support and care A co-creative partnership that shapes the offering A long-term developmental relationship with each, at least at first An extractive relationship: people take in and use up
How does the module describe customers in living-systems terms?

As passive recipients of a finished product As co-creators who shape the offering As segments to be targeted by marketing As revenue sources to be maximised
What does the flower and its pollinator illustrate?

Mutualism, in which both are transformed Predation, where one gains at the other's cost A one-off exchange with no lasting effect Competition for the same scarce resource
What was Devi's "Laboratory"?

Sessions shaped in real time by what students needed Advanced classes limited to experienced students, at least in some cases Pre-recorded classes students streamed at home Classes grouped strictly by style and by level
What happened once the Laboratory model spread across Devi's studio?

She closed the studio to teach privately Enrolment fell as students grew confused Enrolment doubled and her burnout eased She returned to the traditional timetable
What does the module compare surveys, focus groups and dashboards to?

A mirror reflecting customers' truest needs A microscope revealing every detail of experience A compass pointing the way to the right strategy A thermostat that cannot hear the music
What is complaint archaeology?

Ranking complaints by how angry the customer is Digging beneath a complaint for the unmet need Archiving complaints for legal protection later Closing complaint tickets as quickly as possible
What does the Usage Surprise Audit assume about customers who hack or repurpose a product?

Unexpected usage shows that the design has failed, at least in some cases Misuse should be prevented with clearer instructions Their misuses signal what the offering wants to become Only intended usage should shape the roadmap
What does the Shared Roadmap practice involve?

Revealing the finished roadmap only after the launch Keeping the roadmap secret to protect the team's ideas Letting customers vote on every single feature, according to common belief Inviting customer input before committing to a direction
Which forms of value does a real customer community create that no company can produce alone?

Collective intelligence, mutual support, belonging and co-evolution Higher churn, lower engagement and a rising tide of complaints Tighter control over exactly how customers use the product, at least at first Lower prices, faster shipping, bigger discounts and free trials
How did Nadira's bookkeeping app grow to 80,000 users?

Through a distribution deal with a major bank Through a community, without any paid advertising Through a referral programme offering cash rewards Through a large and costly advertising campaign